Typefish

  • Skills Needed:
    Logo design, color theory, typography
  • Client:
    TypeFish

This start up font foundry needed a mark that would tie into their product as literally as possible. So, with many sketches and approaches, the actual form of the fish found its way through the use of cleverly spaced type letters, adjusted along with proper kerning and baseline shifts, to end up with a memorable logo mark, easily identifiable.

Related Entries
%d bloggers like this: