• Skills Needed:
    Logo design, color theory, typography
  • Client:

When you’re an upstart technology and information systems company based in Barcelona, Spain, you need to stand out in a sea of really great design and aesthetics. With a vibrant art culture and equally tech savvy population set in the capital of Cataluña, Spain’s strongest economic region, we needed to set this company apart from everyone else.

We needed to provide a complete branding package that offered a strong visual logo and stationery system, based on the ‘tri’ system, a set of triangles interconnected and locked together to show the complexity of their industry. The depth of the color palette added dimensionality and life to the logo and offered a unique set of possibilities to explore when integrated into the stationery system, as shown in the samples.

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