Having worked on BroadOak’s logo and website back in 2007 using the ‘tools’ of that time, we were tasked with revamping both the logo and website to be more modern and utilize the latest web standards for an overall better user experience.
The logo itself had such a strong icon, but we all felt that the “Futura” typeface was now outdated so we researched possible alternatives and came up with a typeface that was much stronger and cohesive.
With the advance of mobile devices and users on the go, the decision was made to have a website that would be easily accessible regardless of platform while still being a visually engaging and structured website. Using responsive technology and scripting, the site was crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.
So the site is just as stunning whether you are viewing it from your desktop computer, your iPad, iPhone or Android device. Success!